How a rebuild turned Stone & Ceramic Warehouse's enquiries around
Stone & Ceramic Warehouse came to us with a website that looked broken, didn't function properly, and was actively costing them business.
Their previous developer had assembled it from a ready-made theme and a long list of plugins. After it launched, their search rankings slipped and sales enquiries fell by 60%.
SACW were introduced to us by our marketing partner Allmarsh. Working with our branding and design partner Studio Durston, who designed the new site, we rebuilt it from the ground up as a bespoke WordPress build, then stayed on to host and look after it. Since then, enquiries are up 70%, leads are up 90%, and the site comes back with a clean bill of health every month.
Visit sacw.co.ukWhat changed after the rebuild
Six decades in tile and stone
Stone & Ceramic Warehouse (SACW) is a family-run importer, distributor and retailer of porcelain, ceramic and natural stone wall and floor coverings, along with slabs and worktops. Over more than 60 years it has grown from a distribution business into a specialist supplier to architects and interior designers, while still welcoming homeowners working on their own projects.
Much of the business still starts the traditional way: a customer finds a range online, orders free samples, then visits the showroom to finalise their design with the team. That makes the website the front door to the whole operation. If people can't find SACW in search, or the site is slow and awkward to browse, the enquiries simply don't arrive.
A website built for launch day, not for growth
SACW's previous web developer had built their site on an off-the-shelf theme, then bolted on plugin after plugin to make it do what the business needed. The result was a site that looked broken to visitors, with layouts and features that didn't work as they should, and underneath it was carrying a lot of weight it didn't need.
Search visibility slipped, and with it the enquiries: down 60%, for a business whose customers almost always start their journey online.
Template build, plugin-heavy
- A site that looked broken and didn't function properly, undermining trust in the brand
- Off-the-shelf theme carrying code for features the site never used
- A long stack of plugins adding scripts, styles and queries to every page
- Slow pages and weak technical SEO, so rankings slipped
- Fragile updates and an awkward process for adding products
Bespoke build, lean and fast
- Bespoke theme built around SACW's brand and products
- Only the plugins that genuinely earn their place
- Fast, cleanly structured pages Google can understand
- Safe, routine updates and products added in minutes
A bespoke rebuild, designed around how SACW sells
Rather than patching the existing site, we started again with a bespoke WordPress build: no page builder, no off-the-shelf theme, and only the plugins that genuinely earn their place.
Audit and SEO-safe migration
We reviewed the old site's content, structure and search performance, then mapped every important URL to its new home so existing rankings and links carried across rather than being lost.
Designed by Studio Durston, built lean
Our branding and design partner Studio Durston designed the new site around SACW's brand and products. We turned those designs into a custom theme carrying only the code each page actually needs, so the site is fast on every device.
A catalogue that's easy to browse and easy to manage
Built on WooCommerce, the product catalogue lets customers browse wall tiles, floor tiles and slabs by room, style and finish, and add samples to a basket. Behind the scenes, the team can add and update products themselves in minutes.
Search foundations done properly
Clean, semantic markup, structured product pages, fast load times and sensible internal linking, giving Google clear signals about what SACW sells and who it's for.
Delivered ahead of schedule, on budget
The build launched sooner than planned and within the agreed budget, with the team trained to manage their own content from day one.
Built in partnership
We work closely with a small group of trusted specialists, so every client gets the right expertise at each stage. On this project, that meant marketing, design and development working together from introduction to launch.
We built the site as a bespoke WordPress build, then took on its hosting and ongoing care plan.
“Webolicious have done a fantastic job on creating our new website. It looks beautiful, and runs smoothly and fast, is easy for me to update and add products - all essential. They did it in less time than they said, on budget and with professionalism alongside great knowledge and good humour! I can't recommend them highly enough.”
A partnership, not a handover
Launch day wasn't the end of the project. SACW chose to host the new site with us and took out a care plan, so the same team that built it now keeps it fast, secure and up to date.
Every month we run updates, monitor security and performance, and send a health report covering speed, uptime, security and search. Month after month, those reports come back healthy, and the growth in enquiries has held.
Since the rebuild, sales enquiries are up 70% and leads are up 90%.
